Our story
The name "MOIMOINS" is derived from a lyric in the French movie "Les Chansons D'amour", which goes "aime moi moins, mais aime moi longtemps", meaning "love me less but love me longer". This reflects the concept that the company wants to convey.
Concept
MOIMOINS is a hub for fashion, culture, art and business, It does not set boundaries for style instead explores the integration and growth of diverse fashion forms in the city, and create more vibrant brand vitality.